TheAppLabb is a product innovation firm – focused on strategy, design and development of intelligent and immersive technology that will disrupt the status quo and drive business outcomes. Through design and improving traditional processes, we’re able to develop custom mobile solutions that provide a fantastic user experience. We differentiate ourselves from other app development companies based out of Toronto, Canada by putting skin in the game – nurturing your solution from the ground up. We work with business start-ups, big brands, and industry disruptors
Introduction : Haüskey is a mobile app that creates a personalized, transparent, secure and cost-effective medium to help an individual through every step of a residential real estate transaction. Haüskey reinvents the way people buy and sell dream homes through a powerful AI-powered digital marketplace. Challenges Faced by Haüskey : Despite an attractive underlying product, Haüskey had an underperforming design which lead to drop offs and low conversions / engagements. The UI/UX of Haüskey’s mobile app was falling short of their high standards for usability and experience. Haüskey wanted to re-evaluate their brand strategy and design an intuitive, feature-rich experience for people in the GTA condo market. Haüskey was also looking to expand their offering from purely pre-construction condos to rental opportunities in order to further grow their business Haüskey needed an edge in pre-construction condos and rentals to stand out in an oversaturated real estate marketplace. Solution Provided by The App Labb : We created comprehensive customer journey maps through extensive interviews, surveys, and research With our thorough market research, we helped Haüskey develop a product roadmap to expand their offering, Market research insights lead to the prominence we put on visualizations such as maps and floor plan comparisons within the app. Every element of the user interface and experience was carefully crafted to address customer desires, use patterns, and pain points Final Outcome/ Result : We created polished app that elevates the user experience for anyone in the GTA real estate market, and a solid path forward for Haüskey to grow their business.
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